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Foundational (expanded) Science to Transform Your Life Drastically

Here, known human behaviour studies and books are reverse-engineered to explain the quickest path to transforming your life.

Author

Pharrell Kraus
May 19, 2025 • Estimated Reading Time: 5 minutes

THE FOUNDATION

HUMAN BEHAVIOUR’S KEY PRINCIPLE

Studies like Lally et al. (2010) about the psychology of habit formation, and books as Atomic Habits are all based on a key principle, which is undeniably true.

Your identity shapes your habits

AND

Your habits (when consistent), shape your identity

a closed loop which forms your lifestyle.

Hey there!

You’re reading NEWBORN - a newsletter helping you to navigate through modernity’s struggles, by going back to traditional values and combining them with modern day’s science. Everyone is capable of building his dream life. The first step to do so, is mastering yourself. What you are reading here is first hand knowledge based on experiences that have gathered over years of try and error with my journey of mastering myself.
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- Pharrell Kraus

REVERSE ENGINEERED FOUNDATION

HOW CAN WE USE THAT?

This demonstrates why accordingly to Human Behavior studies from Lally and according to Atomic Habits by James clear, making a lasting change in your life takes time. Because both, identity as well as habits take time to be changed.

What we can change by tomorrow, are the things that are responsible for both, identity as well as habits, and this is were Project Newborn adapts.

By drastically transforming our self-perception and actions, our lifestyle is going to adapt naturally.

Actions and self-perception are things we can actively work on right in this moment. So when attacking our new life, those are the first terms we need to change.

Luckily, the same studies and books that got us here, also explain the struggles we are going to face when trying to change our lifestyle drastically. But all of those struggles lead to one big problem - inconsistency.

I will show you how to overcome that inconsistency.

UNDERSTANDING THE STRUGGLE

WHAT LEADS TO INCONSISTENCY?

  • wrong expectations around rapid results and deeply engrained behaviours changing quick

  • missing immediate gratification with the example of exercising, making it hard to stay motivated

  • resistance to change with habits being hard to brake and lots of effort being needed to rewire your self-perception

But as I said, in the bigger picture, those struggles lead to our main big problem - inconsistent effort.

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THE SOLUTION

HOW CAN YOU OVERCOME INCONSISTENCY?

“One of the biggest challenges was navigating through low points. There are days where no cell of my body wants to get up early, and do the things that I should be doing. So I was asking myself: ‘How can I overcome that?’ - and I found the solution.”

‘Commitment’

- an engagement or obligation that restricts freedom of action -

COMMIT TO A STRUCTURED CHALLENGE

Design a challenge with clear rules and a specific goal.

It will be competitive, it will be hard, it will be a disgusting time period, but -

It works.

It holds you accountable.
It builds momentum.
It gives you clarity.

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PROJECT NEWBORN

HOW IT CHANGED MY LIFE

I was sleeping on the floor at a friends house for 8 months after being kicked out of home because I was failing school and had a drug addiction

2 years later, now, I have found my life partner and we gave birth to our son, together we travel the world financed by our online businesses

I have structured a 111-day lifestyle challenge, called PROJECT NEWBORN, that combines all behaviour study principles, which set the foundation for my dream life.

In this 111-day timeframe I overcame procrastination, addiction, lack of clarity and discipline, which compounded into a life in freedom.

I can not guarantee you the same transformation, but I can promise you that PROJECT NEWBORN will completely transform you in those 111-days, setting the foundation for your dream life.

Before I make it accessible publicly, I’m enrolling it to a handful of people that I will accompany and help individually.

If you are sick of staying in the same spot and look to drastically transform your lifestyle, book a free consultation call by clicking the button below:

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